RESUME

Experience

2019 - until now

Business advisor, director, co-owner

«Citi IQ Group» Agency

advertising, marketing, communications

(joining the Advertising Аgency «Evolution» to national media agency «IQ Media»)

www.iq-group.com.ua/en

  • advice to business owners on personal development and company development;

  • development of concepts and unique solutions;

  • branding and rebranding of companies / TM / product;

  • creation and launch of TM / product;

  • strategic marketing, PR, SMM, digital, advertising;

  • media planning;

  • establishing business processes;

  • recruitment.

Separate parallel projects

2017 - 2021

Organizer of launching online store projects

Marketplace «Rozetka» (one of the largest in Ukraine)Perfume, LUX Cosmo, PROF Plus, E-TRADE, TRADE-Z.

Marketplace «Epicenter»:

T-place

  • business model development;

  • software debugging (1C, CRM, parcing);

  • unique offer development;

  • product design and aesthetics expert assessment;

  • formation of key messages and pool of communication channels;

  • budgeting, sales efficiency analysis;

  • recruitment of sales managers / senior managers;

  • establishing communications with suppliers (Poland, Czech Republic, America);

  • organization of work with delivery services.

2009 - 2018

Founder, director

“Evolution” 

Advertising Аgency

Separate parallel projects

  • development of strategic and commercial plans;

  • development of own advertising product;

  • staff management (over 40 people) and the work of departments: accounts / sales, media planning, design, SEO programming;

  • managing key customers.

2014 - 2015

Co-owner, managing partner

LLC “Bongustan”
(supplier of 120 types of Chinese tea)

  • the company's promotion strategy development and implementation;

  • budgeting;

  • consumer market and target audience analysis;

  • positioning:

  • formation of tools package for sale;

  • managing key customers.

2013 - 2014

Co-owner, marketing director

LLC “Safin Partners” (assistant in the sale of Ukrainian goods in China)

  • strategic planning;

  • marketing activities (advertising, PR, digital);

  • formation of tools package for sale;

  • negotiating with key partners in China.

2006 - 2008

Director

“Apriori Marketing”

Advertising Аgency

  • creation from scratch of an Advertising Аgency for investors;

  • strategic planning;

  • budgeting;

  • current company management;

  • managing key clients;

  • attracting new large clients and Advertising Аgencies.

2005 - 2006

Head of Marketing and PR

"KP Publications"

Publishing House (“Pink”, “Afisha”, “Kyiv Post” magazines)

  • marketers and analysts work managing;

  • marketing and communication strategies formation and coordination;

  • annual planning of marketing activities and goals, department`s KPI.

2004 - 2005

Marketer

  • market, competitors and target audience analysis;

  • SWOT analysis;

  • development of competitive advantage;

  • formation of marketing strategy;

  • marketing plan effectiveness analysis.

2003 - 2004

Sales manager

“ House and interior ” magazine

  • formation of client base;

  • new customers searching;

  • presentation of the company's products;

  • signing agreements with clients for advertising;

  • maintaining advertising campaigns.

Education

2009 - 2011

MIM Business School

Executive MBA program,

Master of Business Administration

Kyiv

2002 - 2008

Kyiv National Economic University named after V. Hetman

Investment management,

Master

Kyiv

Edditional education 

2021 

2021 

2020 

2020

2018

2016 

2014 

2010 - 2011 

2009 - 2010 

2009

2008 

2008 

- Certificated Socionics Specialist, International Institute of Socionics, online Kyiv

- "Fundamentals of Jungian psychology. Archetypes ", Archetypal Marketing by M. Mark and K. Pearson, online Kyiv

- "Role Management", K. Samsonova, Odesa

- "Organizational arrangements in business" Certificate, S. Regoho, Lisbon

- "Hypnotic marketing" business forum, speakers: Joe Vitale, Joe Dispensa, Kyiv

- "Forum One Ukraine" event, speakers: Tom Wheelwright, Robert Kiyosaki, Bodo Schaefer, Kyiv

- "Change Management", "Business Master", Moscow

- "NLP Master Practitioner", "Baltic Training Group", Kyiv

- "Psychology of a leader", "Business Master", Moscow

- Course "Living design", Bina Repnin, Kyiv

- «IMAGE DESIGN»,«Bogomolov Image School», Riga

- Course "Financial Management", 101 Success School, Robert Moder, Lviv